Indianomics!

Foster’s AOC (Art of Chilling) party is an exclusive [only by Invite] event.

For me, the last two months have been very hectic… that was also evident from my blog. I did justice only once a month, effectively, two posts in two months. Which is sad but lets just hope things to change! Sorry my regulars…

So let me take you back to what I want to share. Good friend Renie Ravin, the Founder and Web Architech of IndiBlogger.in send a mail informing the exclusive entry pass available for me so that I can unwind myself. It was for the Foster’s Art of Chilling. Last time around too I had got an invite, but I wasnt able to go. But this time, I was destined to.

These guys know how to party, and Foster’s is really famous for that. I had asked all my lady friends out, and a few agreed… So finally, I had two of the ladies coming but there was a problem. I had to get the number of people in Even numbers, so either I had to get a friend along or I had to get one more lady.

I rang up Renie many times to confirm which combination will work for me and updated the status so that I can secure passes. He was patient and always took the call and tried to help out. Finally, it did work out.

We reached the  event albeit late owning to the honky traffic at Kurla. The journey towards the event was actually bad but so immersed were we in the thought “Art of Chilling” that we did not feel we were wasted by the traffic.

Location: The Club, Andheri West, Mumbai
Event: The Foster’s Art of Chilling

To start off with, the music that was being played was cool and was going with the environment. For those who dont drink Beer, there was a special arrangement. The Coconut. The moment you had that with a Pool side party gives you a Hawaiian kick. That is why I keep saying that these guys know how to to Rock!

The food was awesome and in numerous variety to suite different tastes. The moment some one has a can of the Foster’s Beer within such an environment, it can send chills down your spine.

Foster’s Rock.

Disclaimer: This article contains mention of Alcoholic drink. I, in no way endorse the consumption.

Movie: Acid Factory

Star Cast: Fardeen Khan, Dino Morea, Diya Mirza, Manoj Bajpai, Aftab Shivdasani, Irrfan Khan

Music: A typical bollywood music, not pleasing to soft music lovers.

A full on rock music this is and its not the one you would like to carry around and listen to. I really didn’t understand the rock music used basically. One song which I liked was Yeh Jism, which is a meaning full song which is underplayed by the background score. The Raftar song is using the Schumacher Song, the F1 car acceleration which does not please me since I am F1 fan. Lyrics are underplayed by loud music that plays along.

I got hold of a pass for the Summer Funk, the dance show by students of Shiamak’s Dance Academy. And it did cost me a good 300 bucks, but was worth it. It was really awesome.

This dance show is organized so that students can get their taste of a stage show after learning the dance for the first time, and for the old timers it gives more experience. There are different categories under which performances were sorted and the one liked the most was the dance done by Victory Arts Foundation which is not – for – profit academy which teaches dance to those who are physically disabled.

When I saw deaf people dancing, I was taken aback. How in the world do they do it? And such coordination of steps left my mouth opened for minutes!  Though I had visited Summer Funk last year as well, this time it was different. It was 15th anniversary of Summer Funk and Shiamak himself was there.

Some funny events also did happen. Barclays had organized a lucky draw where two set of DVDs were to be awared and the winners choosen in the lucky draw were two Mehtas from the same family.  One mom, other was her child. The other prize went to Poonam Davar, Shiamak’s mom. She herself then nominated another women to be chosen as the lucky one than herself.

All in all, it was a great evening.

A Brilliant adaptation. Remember the Citroen Ad? Bajaj has come up with this brilliant ad. Hats off to Bajaj.

The concept is a hive off from the Citroen ad which again was inspired by the movie Transformers. However, this time around, the transformers are Bikes and the bikes are Bajaj Pulsar 180, Bajaj XCD 135 DTSi and Bajaj Discover.

These bikes transform themselves when every body’s out and start playing basketball with the ball created on the spot using the spare tires lying around. I would like to rate this advertisement from Bajaj very high.

Rating: 4.9/5

In the summer, Pepsico could not have found a better product than producing the classical Indian Lemonade. Yes, you might have already seen the adverts, but there is a new rival in the market already.

Parle Agro launched LMN [short for Lemon] just a week after Nimbooz gone live. Nimbooz createad a stirr in the market where people who normally prefer to have an arreated drink switched back to the age old formula of Lemonade.

Lemonade helps you during this tough summer season, especially if you are a guy who is always on the field.

I have tasted both the products and I have to say that Nimbooz a much better product than LMN. The package quality of Nimbooz is also much better than LMN. Did you taste it? Write in your comments.

Advertisment Review

While both the advertisment are good, LMN stands out because the idea creating a Lilliputian on the beach of full Gaints. It creates exitement. Dirnking LMN changes your energy levels, which is exactly what is potrayed in the advertisment.

The background score of Nimbooz stands loud and clear than that of LMN. I liked the hint of Indianess in the Nimbooz advert.

My Rating:

Nimbooz: 2.5/5
LMN: 3.5/5